The Business Lessons I learned by NOT attending TIFF (Toronto International Film Festival) in September 2022
Pre-pandemic, I took 10 days off every September and attended TIFF; planning out my festival schedule (including going through the catalogue of 300 – 400 movies) taking a chance on which movies to see; seeing about 20 movies; talking to tons of strangers; grabbing food on the run and pretending I was a tourist in Toronto. Then came Covid-19. The first year, the festival was virtual and after watching movies at home, I decided what I liked most about the festival was talking to the random strangers I stood in line with or sat beside.
For those of you, who only read this article to see which movies to see – here’s a Toronto Star Article by Peter Howell with his Top Ten Pics.
And here are the TIFF People’s Choice Award winners (decided by the TIFF movie attendees - best jury on Earth):
TIFF 2022 People’s Choice Documentary Award: Hubert Davis’s Black Ice
First Runner-up: Stephanie Johnes’s Maya and the Wave
Second Runner-up: Babak Payami’s 752 Is Not A Number
TIFF 2022 People’s Choice Midnight Madness Award: Eric Appel’s Weird: The Al Yankovic Story
First Runner-up: Ti West’s Pearl
Second Runner-up: Tim Story’s The Blackening
Now, back to my “lessons”.
When tickets went on sale, months ago, I wasn’t ready to go back into the movie theatre, and I still don’t know if I am. So I didn’t see any TIFF movies this year.
But…. I still have the business lessons I learned:
The world changed on March 13, 2020 and it’s never going back. Lots of the changes are beneficial for all of us, such as:
- There were parts of TIFF, we all could have participated in remotely this year. TIFF used their Twitter stream (@TIFF_NET) to broadcast some of the Red Carpet interviews, as well as providing running commentary about all things TIFF.
- After a hiatus, people are looking for ways to reconnect. Reach out to someone and see where it leads. The world works best if you have great relationships. I don’t know about you, but connecting one-on one was the best part of the last few years.
- People are more sensitive and understand that everyone has a different perspective. For example, not shaking hands is no longer an insult. Nor is not wanting to be in crowded rooms with loads of strangers.
- We’ve all learned what’s important to us. For example, work / life balances have shifted as have the importance of friendships. I recently took a day off and “pretended” to golf. Nine holes of a combination of Best Ball, this shot is not something I want to do, and seriously trying to get the ball in the hole in the fewest strokes. All 4 of us agreed on the “rules”.
- There’s always going to be another opportunity. The situation will be different, but next time may be the best time to get involved.
What lessons have you learned? Give me a call and we can discuss them. Who know where the call may lead.
Feel free to contact me if you have any questions. Heather Freed, email@example.com