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Crafting Your Elevator Pitch in Four Easy Steps

How quickly you communicate what you do with clarity and impact can make all the difference in winning new business.

Speed networking is an exhilarating exercise to sharpen an essential skill in the entrepreneurial toolkit – the elevator pitch. Use my 4 tips for building a pitch-perfect elevator pitch that will help you stand out!

While the goal of a 60-second pitch is not to close the deal, you could start a longer conversation that begins with piquing the interest of your prospect. Use these tips to lead that conversation with a pitch-perfect pitch that will help you be memorable

1. HOOK

Capture Attention with a Powerful Hook

Use a question or statistic to set the stage. This will immediately capture your listener’s attention while highlighting the problem your business solves.

For example, at Impagination we often cite that a whopping 86% of businesses do not have a clearly defined value proposition – something essential for long term success in business! Be ready with a few variations of your hook so you can tailor your pitch to your audience.

2. HERO

Be the Hero

Business is about meeting a need and solving a problem. What problem does your business solve and can you explain this simply and clearly? Distill what you do to its essence to keep this part of your pitch concise.

More important than what you do are your results, so make the key benefits of your product or service a part of your description. That’s the difference between saying, “we build websites” and “we build optimized websites that can increase annual revenue by up to 30%.”

3. IT-FACTOR

Share Your It-Factor

While there are many businesses that might do what you do, what will set you apart is how or why you do it! Why would someone choose you over your competitors? Kick this up a notch by validating your statement with facts, figures, or social proof.

4. ENGAGE

Close with Engagement

The goal of your pitch is to start a conversation. Close off by asking a question to get your prospect thinking about what you can do for them. Ask how they currently tackle the problem on their own to open the conversation for sharing how you can help.

To hit the pitch-perfect pitch out of the park, practice, practice, practice. This will make all the difference between having a pitch that sounds enthusiastic and organic, and one that misses the mark. Hone your speech so you can say it clearly and confidently and you’ll be ready to shine!

Download our Smart + Savvy customizable Pitch-Perfect Pitch worksheet with all four tips and fill it out for your business. Here’s a sample of a 60-second elevator pitch that applies these 4 easy tips.

Laural Carr
Helping smart, savvy businesses to find more best clients

Impagination Inc.  |  127 Delaware Ave.  |  Toronto  |  ON  |  M6H 2S9  |  416.538.3330
laural@impaginationinc.com  |  www.impaginationinc.com

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